Integrated Digital Campaign

Case Study

Novruz is in the air

Novruz is the most beloved and anticipated holiday for Azerbaijani people. It is accompanied by a wide range of group activities, traditions, games etc.

The Challenge

Create a month long integrated digital campaign which is to be build upon the excitiment around the holiday and ensure engagement with followers.


We decided to build the whole campaign around the anticipation of the holiday and everything that it brings with itself into lives of people using the hashtag #Gəlir (#ItIsOnItsWay)

Apart all the engaging activities and games in social media, the campaign culmination was an ASMR video which reflected everything that Novruz brings — from experiences to crunching sounds of national sweets ❤️