Staying healthy during pandemic
The objectives of this campaign were quite complex — to cover different targets — parents and kids, teachers and general audience — with different messages about raising awareness on reporting symptoms and staying home, about ways to engage in developing activities with kids, as well as promoting healthy lifestyle, personal hygiene, etc. We analyzed the communication landscape and recommended to focus on digital and TV.
We split the communication in stages — education, support, awareness and structured communication in such a way that each audience is reached with effective messaging and content. As a result, we launched an efficient campaign and reached great results.