New Prefix Launch Campaign

Integrated Marketing Campaign

Case Study

What does it mean to win?

To win — means to be the first. First not in terms of time, but in terms of quality of results. And winning happens almost every day: we win, by pushing ourselves, by not pitying ourselves, by filling our hearts with enthusiasm and determination, by doing everything we can to be the best and to deliver the best results.

Luckily, the new prefix contains the number that symbolizes victory (010). To win — means to be the best. And best is always number 1.

Creative Idea

The new prefix is for those who win.